TOBY ROGERS

Riffs and essays on product, strategy, creativity, and innovation

One of the big things I’ve learned over the last decade or so as a product manager and leader is that principles eat process for breakfast. You can write all the standard operating procedures you want, but if you don’t have a strong ethos about how you work then you’ll struggle to build innovative products that have lasting impact.

Read more...

MVP is such a misused term in product development that it’s now almost useless. In many organisations, it describes the initial version of a product that can be launched within a specific budget or a set timescale. But that really misses the point of what an MVP is all about.

Read more...

Blogging pioneer Dave Winer’s blog, Scripting News, turned 30 the other day which got me thinking (even more than I have been recently) about my own online writing journey. Like a lot of people, I started writing online with Blogger and Wordpress (when you had to run it off a thumb drive), but was soon swayed by the promise of social media.

Read more...

There was a post on Farcaster recently talking about the movie Dazed & Confused and the time difference between when it was set and when it was released.

Read more...

I've just spent two weeks on holiday with my wife and children which was the first time I'd fully disconnected from social and news media for the best part of a decade.

Read more...

Social media has devolved into an ego-boosting playground. We’ve traded meaningful connections for retweets, likes, and the illusive promise of going viral.

Read more...

Facebook don’t test. Why would they? With an active user base of more than one billion, it’s all-but impossible for them to create a staging server which bears any resemblance to their live environment at all.

Read more...

I’ve taken so many bullets for my development team that I’m starting to look like Butch & Sundance. A recent update to one of our systems led to a 500% increase in support tickets, all a result of issues that looked trivial on paper but had a huge impact on the customer experience.

Read more...

Setting off on a journey without a map is fine, if you’re not bothered about where you’ll end up. If you’re trying to destroy a Death Star, though, then you’ve got to stay on target. The same is true if you’re trying to build world class products.

Read more...

Military strategists can teach you a lot about leading a business team. Before the 1960s, there was no such thing as strategy in business. Strategy was for military historians and the future battlefield leaders being trained at academies like Sandhurst and West Point.

Read more...

Enter your email to subscribe to updates.